Reading Time: 5 minutes Have you noticed a decline in your email open rates? Are fewer customers clicking through your emails? Have you seen a drop in sales? If you notice any of these, it’s easy to get discouraged. You may be wondering what you are doing wrong or if email marketing is still worthwhile in…
The MailBakery Blog
Clever ways to use a CTA in your email marketing campaign that will drive clicks
Reading Time: 5 minutes There are quite a few elements to an email marketing campaign. One of those elements, perhaps the most critical component of the email, is the call to action statement (CTA Statement, or CTA.) A call to action statement is a button that grabs your reader’s attention and encourages them to take action….