Reading Time: 6 minutes Mother’s Day is synonymous with giving back to the women of our lives, no matter if they’re mothers, grandmothers, aunts, or mother figures. This holiday is also an excellent opportunity for marketers to grow their revenue by helping their customers find the perfect gift through recommendations, discounts, gift guides, vouchers, etc. Keep…
The MailBakery Blog
Why You Should Incorporate Email Accessibility
Reading Time: 6 minutes While many marketers spend time designing, developing, and testing email marketing campaigns, there is one aspect that often gets left out: including email accessibility. For those unfamiliar, accessibility is the act of ensuring that your subscribers with disabilities — and most companies have them — experience a similar experience as your non-disabled…
Best Ways to Show Your Email Subscribers Appreciation
Reading Time: 5 minutes Every brand wants to grow its email subscriber list and customer base. They spend countless hours and resources trying to attract new subscribers when investing in current ones can be just as fruitful. How do you do this, you ask? By gaining customer loyalty. One of the top ways to earn your…
When is the Best Time to Send an Email?
Reading Time: 6 minutes “When is the best time to send an email?” The answer to this question is perhaps one of the most sought-after answers in the marketing industry. Yet, perfectly timing your email campaigns is as hard to master as mathematics. Ideally, you want to identify when people have the most mental capacity and…
14 Egg-Cellent Easter Email Examples
Reading Time: 7 minutes Spring is in the air, and you know what that means? Easter is just around the corner! Easter email campaigns are synonymous with spring, and many marketers can play into this with their strategies. Spring signifies new beginnings and countless possibilities. Although it’s not as big of a holiday as Christmas or…
7 Tips for Excellent Email Design
Reading Time: 5 minutes Having an excellent email design directly impacts your email’s success. An email marketing campaign is only as successful as you make it, so it’s worth investing in better design practices. Whether you’re sending welcome emails, weekly newsletters, or promotional emails, each aspect of your design should intrigue, engage, and convert. Thankfully, our…
17 Clever St. Patrick’s Day Email Campaigns
Reading Time: 7 minutes March 17th is the day to celebrate being a little Irish, even if you aren’t. And for many companies, St. Patrick’s Day is a great time, like with any holiday, to grow your business by experimenting with fun elements and engaging your email marketing subscribers like never before. The National Real Federation…
How Artificial Intelligence is Reshaping Email Marketing
Reading Time: 5 minutes When it comes to digital marketing, AI plays a pivotal role, and it’s proving to be an excellent tool for upgrading your email marketing strategies. In fact, it’s very safe to say that artificial intelligence is fundamentally reshaping email marketing. Currently, 87 percent of current AI users said they are now using…
10 Email Marketing Terms Every Marketer Should Know
Reading Time: 6 minutes Email marketing is a powerful and beneficial tool when properly implemented. And like any industry, there is a ton of jargon that comes with it. Whether you’re new to marketing or a seasoned veteran, these terms may confuse you at first. However, having the right tools in place can make things a…
What is an Email Template?
Reading Time: 5 minutes After four decades, email marketing is still the most popular marketing channel. The primary reason for its popularity, in addition to its one-on-one communication structure, is its ability to build meaningful relationships with customers. Want to know one of the ingredients to a successful email campaign? A visually appealing email template design….