6 Copywriting Tips for Convincing Emails

This article was last updated on September 1, 2020

All those people out there who are trying to increase their sales, make people click on their ads, and just improve conversion rate from their emails should know about the few main things about the how their email copywriting game can be improved. This article is going to do just that, let’s dive in and learn how to make your emails convincing and effective. Here are the main copywriting tips you need.

1. Lean and Mean

Even if your strategy is not aggressive, your email style needs to be sticking. You should not make those letters and words too complicated and overloaded with cleverness. Just be clear and provide insightful information about your business/service/product; that’s enough as is. And when a customer clicks on your link and gets to your landing page, they need to have a clear understanding of what you are trying to sell. Don’t use complicated technical slang that’s so commonplace nowadays and convey everything as succinctly as possible. Try to catch their attention instead of overloading their minds with information.

2. Easy to Read

Every customer is different with different perceptions of literary style and reading speeds. Make your email universally understandable. Consider short and striking paragraphs instead of long and boring descriptions. All the subheads should be hooking and informative at the same time. Bullet lists also work better than long sentences; those will be a detriment and can make your customers lose the entire message. If your email’s structure is simple and clear, it’ll allow your readers to scan it quickly and get the main gist of everything.

3. Less About You and More Them

Don’t talk too much about yourself. Instead of talking how great and cool you are, try to talk directly to your reader. No one needs to read tons of useless information about your achievements and awards. People want to know why your product or service is useful for them. What are the benefits? Try to convey that exact point to your readers. Elaborate on why your stuff is helpful to them and why they need to spend their money on it. Consider writing about benefits instead of describing all the features you offer.

4. Use Strategically Placed Keywords

Using keywords and working with SEO principles is a must for every business owner. Email marketing is not directly influenced by keywords like your ads, blog articles, or landing pages but don’t ignore this concept. If you’re still not at grips with it, take the time and learn it. At the same time, be careful and don’t overstuff those keywords – always place them logically. Even with keywords, your content should always be readable.

5. Understand Your Audience

Do you know your audience? Many businesses manage to spread themselves thin by trying to cover everyone by their promotional efforts. Establish who your audience is, and try to find out as much as possible about the people you are emailing to. Your mailing list will consist of people who are already interested in your business, but in order to make readers into buyers, you need to offer up a handy solution to problems those people can have and how your product or service aims to solve those problems.
If you’re not one to write, maybe consider using the services of experienced writers. You’ll easily find them over at Upwork, iWriter and NerdyMates. Just be sure to convey everything they need to know before getting started.

6. Use Effective Calls to Action

Every email needs to contain at least one call to action, otherwise there’s no point writing a copy altogether. In general, if you wish to drive customers and increase your conversion rates, you definitely need to add CTAs to your landing pages, blog posts, newsletters, emails, and associated promotional materials. Don’t try to mask or obscure those calls. Once again, clear and evident is the way to go. CTAs will guide your customer instead of making them second-guess the things you expect from them. On top of that, don’t forget to leave something useful for them to click on, like links.

About the author:

John Obstander is a professional editor and writer working with ProAcademicWriters. He deals with the proofreading and editing side of things. He loves blogging and tries to help youngsters achieve success by offering useful tips and guides on countless topics.