8 Hacks to Boost Email Clickability by 10%

Email marketing has proved to be one of the most effective communication channels that businesses leverage in order to develop strong, long-lasting relationships with their customers. Every marketer, small business owner, or online entrepreneur must take advantage of his email list in order to improve the performance of his operations.

However, like in any field, there are certain problems that may occur. For example, when your email subscribers rarely open your emails, you’re actually having a problem that needs to be fixed.

Why? Well, if your email campaign has a low clickability rate, it means that you’re wasting a lot of potential sales. In today’s post, we’re presenting 8 hacks that’ll boost your email clickability by 10% or even more. Put these tactics into implementation and let more people see what your emails have to offer.

1. Always Test and Optimize Your Headlines

Obviously, the headline of your emails are the first elements that will be noticed by your email subscribers. Therefore, it’s quite logical that the better your email headlines perform the better your open rates will get.

Nevertheless, many marketers fail to get the fact that email headlines must be consistently tested before they’re left on auto-pilot. You email sequence can always be improved, and it’s your job to do it.

A/B test your headlines, which means that you keep the same content and change the headline until you find the one which performs the best.

2. Address Your Emails to One Person Only

When you write your headlines and the content of your emails, try your best to personalize your user’s experience by appealing directly to him. Take this post as an example. The headline, the subheading titles, and the way the text is written – it’s all directed to you. Do the same with your email list and you’ll slowly raise your clickability rates.

3. Stand Out from the Crowd by Offering Unique Value

You’re not the only one fighting for your target persona. In most of the cases, you’ll have competitors that’ll try their best to position themselves on the top of the ladder. They’ll have an email list too, and they’ll strive to sell too.

That’s exactly why you’ll need to figure out strategies that will make you look better than your competition. Start researching what your competition is doing, find useful patterns, brainstorm new twists, and optimize until you perform better than all. When your brand has a great reputation, be sure that your emails will be more frequently opened.

4. Find the Best Time to Send Your Emails

You need to figure out which is the most convenient time to send your emails. When do your emails subscribers have time to spend on their phones/PC’s? At what hours are they usually most responsive? Well, that’s something that you must figure out on your own. The best way to do that is to consistently test different hours until you find the times that generate the best clickability performance!

5. Segment and Personalize Your List

To improve your email clickability you must become better at drawing your audience’s attention. To capture the attention of your average audience member, your email content must be extremely relevant to their personal, unique circumstances. It might sound impossible, but I assure you it isn’t.

Most email autoresponders allow you to segment and personalize your list. That means you can send different emails to different people, using the knowledge that you’ve gained after analyzing your email marketing campaign’s performance. When you know that a person rarely opens your emails, you can start sending him bolder headlines to draw his attention.

For instance, a pregnancy website and blog must develop a very segmented list, as a pregnancy lasts for 9 months. Therefore, soon-to-be mothers that sign-up during the 4th Month need to receive concise and relevant information about that month exactly.

6. Seek Attention by Sparking Emotions

People click on links and headlines because they’ve been motivated to do so. The better the headline is the more emotions it will spark. We all know that human beings are emotional beings. Therefore, when you’re trying to grab the attention of emotional beings, you’re basically looking to create an emotional impact.

“Curiosity, fear, inspiration, urgency, controversy, empathy, compassion – add these elements to your email headlines and witness how your email open rates will skyrocket.” – John Edmond, Email Marketing Strategist at Rushmyessay UK.

7. Make Your Emails Mobile Friendly

Nowadays., the mobile industry took over the PC industry in every possible way. In today’s era, there are more phones than PCs and Laptops combined. And I’m not talking about phones only. Tablets, iPods, digital watches, and digital glasses are also considered “mobile”, as they are portable and flexible so you do not need a keyboard, mouse, or power in order to use them.

What does this have to do with your email clickability? Most obviously, if your content is not optimized for mobile it will be hard to access and digest. Therefore, a lot of your email subscribers will unsubscribe, put your emails into their spam folder, or they’ll simply ignore them.

This would be a disaster, and your email campaign will suffer big consequences. Avoid this by developing mobile responsive email marketing campaigns.

8. Resend Emails that Weren’t Opened

One good way of “pressuring” the email subscribers that haven’t opened your emails is to send them exactly the same emails but with a different headline. Most of the times, your emails won’t be clicked because of your poor headlines. But in other cases, you will observe that some subscribers are simply uninterested and inactive. Remove them from your list as they only fill up important space without offering you any positive ROI.

For those who open your emails, you should try to understand what drove them to act for the second or for the third time. Was it that you made them a little curious? Or angry? Or scared? Collect the feedback and use it in your future emails!

Conclusion

Improving your email open rates is not an easy thing. Online marketing is a challenging activity that puts you through a lot of challenges. However, if you’re smart, you’ll learn how to deal with your issues and optimize as you go. Put our tips into action and see how your business results improve for the better!

About the author:

Brandon Stanley is a professional independent journalist. He is interested in writing articles concerning marketing, advertising and copywriting. Apart from that, Brandon loves traveling and playing the piano. Follow him on Facebook and Twitter.