Reading Time: 5 minutes Email marketing is by far the best marketing tool for businesses to invest in. It is a process that can be automated to welcome and nurture new subscribers and engage existing customers. Needless to say, when implemented correctly, email marketing can yield significant results for marketing teams; easily converting subscribers into buying…
The MailBakery Blog
5 Best Copywriting Formulas for Email Marketing
Reading Time: 6 minutes When it comes to email marketing, sometimes it’s not about what you say, so much as how you say it. There is a psychology that comes with email marketing and engaging readers enough to take the risk and become a customer. A strategy to consider for using this to your advantage is…
7 Ecommerce Email Marketing Tips for Growing Your Business
Reading Time: 6 minutes It may come as no surprise that email is one of the most powerful channels you can leverage. And this fact has never been truer as many companies shift their business online in response to the global pandemic. Not only is email marketing an excellent tool for communicating with customers and engaging…
14 Valentine’s Day Email Marketing Campaign Examples
Reading Time: 7 minutes Every year, more than $20 billion is spent on Valentine’s Day. Because of this, Valentine’s Day, like many other holidays marks the perfect time for marketing teams to spread their wings and experiment with creative ways to get subscribers feeling a little more festive. In using a valentine’s day email marketing campaign,…
How to Use Dark Mode to Create Successful Emails
Reading Time: 5 minutes Dark mode. It’s one of those buzzwords that popped up overnight. From beloved apps like Facebook, Twitter, and Instagram, to settings on mobile and computer operating systems; it’s everywhere! And dark mode is taking over our inboxes, too. You may have heard the term but are unsure what it is. Simply put,…
Creative Email Ideas for People Who Don’t Like to Write
Reading Time: 5 minutes We all know that email marketing is by far the most impactful marketing channel a business can have. When fine-tuned, email marketing is an unstoppable force, able to boost brand awareness, conversion rates, generate new leads and nurture them, and ultimately grow your business. When drafting creative email ideas, most marketing departments…
How to Increase B2B Sales with Email Marketing
Reading Time: 5 minutes The B2B sales cycle is often longer than a B2C cycle, which means it sometimes requires more patience, skill, and strategy to increase B2B sales. One such method that has successfully increased leads and, ultimately, sales is email marketing. It is praised as one of the most powerful and results-driven marketing channels…
6 Tips to Better Your Email Marketing Performance
Reading Time: 6 minutes Email marketing is a great way to get your company’s message in front of a larger audience and produce conversions. Whether it’s a new product for sale, a new service you feature, or just informing them about an incredible deal or discount, there’s no better way to spread the news. There are…
How to Use Email Marketing to Boost Your Social Media
Reading Time: 6 minutes Incorporating email marketing into your marketing strategy has a lot of benefits, from engaging new and existing customers and boosting web traffic and more. But one of its lesser-known benefits is that you can use email marketing to boost your social media. Contrary to many beliefs, email marketing and social media are…
7 Email Marketing Myths You Should Ignore
Reading Time: 6 minutes Email marketing is like a fairytale or medieval-themed game; they both have many myths and legends. Some are used to help you find success, while others are meant to deter you. With email marketing, however, it’s more of the latter. These email marketing myths shape how you approach marketing and how you…