Reading Time: 5 minutes The PSD to HTML email conversion is one of the most important stages you go through when working on your email marketing campaigns. Today it is synonymous with email coding and for the purposes of this article we are going to refer to the process of email coding as PSD to HTML email…
The MailBakery Blog
27 Awesome eCommerce Email Template Examples to Inspire Your Email Designs
Reading Time: 6 minutes In case you already enjoyed our 22 Excellent eCommerce Email Templates collection, here’s its sequel 27 Awesome eCommerce Email Templates. The strength of ecommerce emails grows as online shopping and mobile internet consumption reach new highs every year. Internetretailer.com reported that U.S. e-commerce grew 14.6% in 2015, reaching $341.7 billion in online sales. Mobile internet, on another…
How to Start Your Email Marketing Campaign in 5 Easy Steps
Reading Time: 3 minutes Email marketing, like any other marketing domain, requires patience to figure out and time to master. There are many moving parts to asses and consider while planning your email marketing campaign. With this article we won’t examine all and everything an email marketing campaign involves, but we will rather focus on few specific points, which we consider the…
9 Best HTML Email Template Editors in Email Marketing Platforms
Reading Time: 7 minutes “Which is the email marketing platform you use for sending your campaigns?” This is one of the first questions we ask our clients when discussing their email projects. Setting up an account with an email platform that offers modern and flexible custom email template editor is very important. This will allow you to…
19 Big Differences Between Email and Web HTML
Reading Time: 6 minutes At MailBakery, we design and code HTML emails for a living and after 6 years of work and well over 7,000 coded HTML emails we can confidently say that we have seen it all. We are well aware of all the traps and pitfalls an email project may fall into and we sincerely sympathise with every colleague who is…
10 Proven Ways To Recover From Email Marketing Mistake
Reading Time: 4 minutes Email Marketing is too dynamic and complex to avoid email marketing mistakes completely. Broken links, incorrect pricing, typos, wrong images. These are just few of the email marketing mistakes you may run into sending your email campaign. It is important to avoid problematic situations like these, however, it is equally important to react correctly…
25 Examples of Sportswear Brands’ Marketing Emails
Reading Time: 5 minutes Ever wondering what the marketing emails of your favourite sportswear brands look like? Well, we did. That is why we put together a list of 25 examples of our favourite sportswear brands’ emails. We all love these brands for their products, but these global corporations hire some of the best marketing teams…
6 Advanced Techniques for Interactive Email Design
Reading Time: 4 minutes Companies across different industries compete every day to catch clients’ attention and influence their choice and email marketing has proven to be an excellent tool for doing this. As the number of interactive techniques we use in email design continues to grow, the email marketing solidifies its position as a great marketing tool. With the latest…
Brand Consistency in Email Marketing
Reading Time: 4 minutes Brand consistency is the first thing to consider when designing your HTML email. The look and feel of your email should be consistent with your brand’s personality, graphics, colours, fonts and images. Why is Brand Consistency so Important? People prefer to interact with brands they know and they can easily recognize. Brand consistency…
MailBakery at Litmus TEDC 2016 in London
Reading Time: 4 minutes MailBakery had the pleasure of attending the email design event of the year TEDC2016 (Jul 26-27). The Email Design Conference is organized annually by Litmus and the European session is held in London. Arriving a few days before the event and the sunny London weather (yep, no rain at all) gave us the opportunity…