Reading Time: 6 minutes While many marketers spend time designing, developing, and testing email marketing campaigns, there is one aspect that often gets left out: including email accessibility. For those unfamiliar, accessibility is the act of ensuring that your subscribers with disabilities — and most companies have them — experience a similar experience as your non-disabled…
The MailBakery Blog
Best Ways to Show Your Email Subscribers Appreciation
Reading Time: 5 minutes Every brand wants to grow its email subscriber list and customer base. They spend countless hours and resources trying to attract new subscribers when investing in current ones can be just as fruitful. How do you do this, you ask? By gaining customer loyalty. One of the top ways to earn your…
When is the Best Time to Send an Email?
Reading Time: 6 minutes “When is the best time to send an email?” The answer to this question is perhaps one of the most sought-after answers in the marketing industry. Yet, perfectly timing your email campaigns is as hard to master as mathematics. Ideally, you want to identify when people have the most mental capacity and…
7 Tips for Excellent Email Design
Reading Time: 5 minutes Having an excellent email design directly impacts your email’s success. An email marketing campaign is only as successful as you make it, so it’s worth investing in better design practices. Whether you’re sending welcome emails, weekly newsletters, or promotional emails, each aspect of your design should intrigue, engage, and convert. Thankfully, our…
How Artificial Intelligence is Reshaping Email Marketing
Reading Time: 5 minutes When it comes to digital marketing, AI plays a pivotal role, and it’s proving to be an excellent tool for upgrading your email marketing strategies. In fact, it’s very safe to say that artificial intelligence is fundamentally reshaping email marketing. Currently, 87 percent of current AI users said they are now using…
10 Email Marketing Terms Every Marketer Should Know
Reading Time: 6 minutes Email marketing is a powerful and beneficial tool when properly implemented. And like any industry, there is a ton of jargon that comes with it. Whether you’re new to marketing or a seasoned veteran, these terms may confuse you at first. However, having the right tools in place can make things a…
What is an Email Template?
Reading Time: 5 minutes After four decades, email marketing is still the most popular marketing channel. The primary reason for its popularity, in addition to its one-on-one communication structure, is its ability to build meaningful relationships with customers. Want to know one of the ingredients to a successful email campaign? A visually appealing email template design….
6 Principles of Successful Email Marketing
Reading Time: 5 minutes Email marketing is by far the best marketing tool for businesses to invest in. It is a process that can be automated to welcome and nurture new subscribers and engage existing customers. Needless to say, when implemented correctly, email marketing can yield significant results for marketing teams; easily converting subscribers into buying…
5 Best Copywriting Formulas for Email Marketing
Reading Time: 6 minutes When it comes to email marketing, sometimes it’s not about what you say, so much as how you say it. There is a psychology that comes with email marketing and engaging readers enough to take the risk and become a customer. A strategy to consider for using this to your advantage is…
7 Ecommerce Email Marketing Tips for Growing Your Business
Reading Time: 6 minutes It may come as no surprise that email is one of the most powerful channels you can leverage. And this fact has never been truer as many companies shift their business online in response to the global pandemic. Not only is email marketing an excellent tool for communicating with customers and engaging…