Reading Time: 5 minutes Want to learn more about email list segmentation best practices? In today’s post we will show what criteria to apply when segmenting your audience database in order create more effective marketing campaigns. When we speak of email marketing, sending generic emails to everyone on your email database may not only lower your chances of conversions but may even…
The MailBakery Blog
How To Collect Email Addresses Fast and Easily: 26 Proven Ways
Reading Time: 5 minutes Putting together your email list is the mandatory step One in every email marketing campaign. Obviously, you can’t progress with your email marketing if you don’t have a sustainable ways and methods to collect email addresses. This post will show you 26 quick and easy ways to collect email addresses for your email…
21 High-Performing B2B Email Marketing Examples to “Steal” Ideas From
Reading Time: 6 minutes Struggling with low-performing B2B email marketing campaigns? We’ve got you covered with 21 business boosting B2B email marketing examples from the pros in the field. B2B email marketing is definitely on the top of its game as the most preferred channel for written communication between businesses for years now. In 2017 you…
Email Design Trends 2017: 11 Effective Ways to Engage the Modern User
Reading Time: 5 minutes Тhe email design trends 2017 move towards cleaner and lighter shapes and forms. The email marketers focus on more classic layouts allowing them to manage their email content right from their email marketing platforms. Interactivity is already applied by many email marketers. However, the coding technologies used to create these beautiful emails are…
Custom MailChimp Templates: What They Are and How They Work
Reading Time: 4 minutes The Custom MailChimp Templates give you complete control over your email template designs. You don’t have to push your brand identity to fit in a ready-made design, when you have the option of using custom email templates. The custom coded MailChimp templates combined with the MailChimp’s custom template editor are a powerful tool…
3 Automated Emails To Boost Your Conversion Rate in 2017
Reading Time: 6 minutes Email automation is an effective way to engage with your shoppers, but which emails will actually increase your eCommerce conversion rate? Here are 3 automated campaigns you can use to generate more revenue for your online business in 2017. Email consistently stands out as one of most effective marketing channels you can…
Custom HTML Email Template from Scratch – The Ultimate Guide
Reading Time: 8 minutes The custom HTML email templates are the best tool email marketers have to fuel their campaigns. The process of creating a custom email template from scratch can be pretty daunting, but once you read this article you'll have the knowledge to understand and manage such projects, from begining to end. Here's a short preview…
Why is Gmail Clipping My Emails?
Reading Time: 3 minutes Gmail is known for clipping larger emails (exceeding 102kb) leaving the recipient with a link at the bottom of the clipped email saying “view entire message“. Unfortunately, this is not an option, which you can turn off from the Gmail’s settings. This is a permanent Gmail rule that is frustrating for both email marketers and…
What’s The Best Email Template Height
Reading Time: 4 minutes When designing email templates, we usually make them a bit over 3000 pixels. Some clients add few more sections to our designs, others take a section or two out. It’s clear that email template height is different for every campaign, but it’s important to know which are the factors that determine this. 1….
10 Ways Artificial Intelligence Will Transform Email Marketing
Reading Time: 3 minutes Artificial Intelligence is part of our everyday life and we constantly hear stories about its application: Apple’s personal assistant Siri, the learning thermostat Next, Tesla’s self-driving car technology, Google’s RankBrain, Amazon’s purchase prediction AI, etc. As email marketing evolves it’s only a matter of time before machine-learning-powered solutions take over human tasks like:…