Reading Time: 6 minutes At MailBakery, we design and code HTML emails for a living and after 6 years of work and well over 7,000 coded HTML emails we can confidently say that we have seen it all. We are well aware of all the traps and pitfalls an email project may fall into and we sincerely sympathise with every colleague who is…
The MailBakery Blog
10 Proven Ways To Recover From Email Marketing Mistake
Reading Time: 4 minutes Email Marketing is too dynamic and complex to avoid email marketing mistakes completely. Broken links, incorrect pricing, typos, wrong images. These are just few of the email marketing mistakes you may run into sending your email campaign. It is important to avoid problematic situations like these, however, it is equally important to react correctly…
6 Advanced Techniques for Interactive Email Design
Reading Time: 4 minutes Companies across different industries compete every day to catch clients’ attention and influence their choice and email marketing has proven to be an excellent tool for doing this. As the number of interactive techniques we use in email design continues to grow, the email marketing solidifies its position as a great marketing tool. With the latest…
Brand Consistency in Email Marketing
Reading Time: 4 minutes Brand consistency is the first thing to consider when designing your HTML email. The look and feel of your email should be consistent with your brand’s personality, graphics, colours, fonts and images. Why is Brand Consistency so Important? People prefer to interact with brands they know and they can easily recognize. Brand consistency…
11 Tips For Effective Calls to Action in HTML Emails
Reading Time: 4 minutes Having an effective call to action is essential part of any email marketing campaign. After reading your email, your subscribers should have a clear idea what to do next. Big, well positioned call to action, featuring the right copy will help them decide. Your call to action button consists of two elements: design and copy. Both…
10 Ways To Successfully Increase Your Email Open Rates
Reading Time: 6 minutes The email open rate is one of the most important metrics for every email marketer. If you are running email marketing campaigns and you don’t even have your emails opened, that is a big problem. All the energy and time spent on preparing your email marketing campaigns goes in vain, if no one reads your…
Email Marketing vs Social Media: Is There a Winner?
Reading Time: 4 minutes If you are a marketing person you have probably already asked yourself which marketing channel is worth your efforts more – email marketing or social media. With this article we will try to help you make up your mind. We will compare the strengths and weaknesses of each approach and will try to…
The 6 Best Practices for Responsive HTML Email Design
Reading Time: 3 minutes Today more than half of all emails are read on mobile and this is a trend that will continue to grow. Along with that mobile users are quite picky and at least half of them will close or even delete an email that isn’t properly optimized for mobile. To avoid losing clients on mobile…
Fonts in HTML Emails – Limitations, Solutions and Industry Standards
Reading Time: 4 minutes Fonts in HTML emails are known for causing troubles. You may use whatever fonts you like on your website, but the rules for using fonts in html emails are a little different. To guide you through the unknown, winding paths of the use of fonts in HTML emails, we have listed for you the most…
How to Import an Email Template into Mailchimp
Reading Time: 3 minutes Importing email templates into Mailchimp is as easy as pie. Today we will show you what you need to do to in just a few easy steps. In addition to that, we have made a very simple and easy to follow video tutorial that you can watch. Basically, there are 3 ways…