Reading Time: 5 minutes Dark mode. It’s one of those buzzwords that popped up overnight. From beloved apps like Facebook, Twitter, and Instagram, to settings on mobile and computer operating systems; it’s everywhere! And dark mode is taking over our inboxes, too. You may have heard the term but are unsure what it is. Simply put,…
The MailBakery Blog
Creative Email Ideas for People Who Don’t Like to Write
Reading Time: 5 minutes We all know that email marketing is by far the most impactful marketing channel a business can have. When fine-tuned, email marketing is an unstoppable force, able to boost brand awareness, conversion rates, generate new leads and nurture them, and ultimately grow your business. When drafting creative email ideas, most marketing departments…
How to Increase B2B Sales with Email Marketing
Reading Time: 5 minutes The B2B sales cycle is often longer than a B2C cycle, which means it sometimes requires more patience, skill, and strategy to increase B2B sales. One such method that has successfully increased leads and, ultimately, sales is email marketing. It is praised as one of the most powerful and results-driven marketing channels…
6 Tips to Better Your Email Marketing Performance
Reading Time: 6 minutes Email marketing is a great way to get your company’s message in front of a larger audience and produce conversions. Whether it’s a new product for sale, a new service you feature, or just informing them about an incredible deal or discount, there’s no better way to spread the news. There are…
How to Use Email Marketing to Boost Your Social Media
Reading Time: 6 minutes Incorporating email marketing into your marketing strategy has a lot of benefits, from engaging new and existing customers and boosting web traffic and more. But one of its lesser-known benefits is that you can use email marketing to boost your social media. Contrary to many beliefs, email marketing and social media are…
7 Email Marketing Myths You Should Ignore
Reading Time: 6 minutes Email marketing is like a fairytale or medieval-themed game; they both have many myths and legends. Some are used to help you find success, while others are meant to deter you. With email marketing, however, it’s more of the latter. These email marketing myths shape how you approach marketing and how you…
How to Improve Your Email Marketing Campaigns
Reading Time: 6 minutes Many said email would be a short-lived communication outlet, but despite those words, email marketing is still one of the most effective ways to reach prospective and existing customers. It has a return on investment (ROI) of $44, meaning, for every $1 you invest in it; you have the potential to make…
6 Powerful Email Marketing Strategies You Should Adopt
Reading Time: 6 minutes For years, experts have said that email marketing is dead, but it continues to reign supreme as the most impactful marketing channel. Every year it yields the best results for businesses. Data shows that it delivers the best marketing ROI (return on investment), rating 73 percent in preference over other channels like…
8 Ways to Keep Your Marketing Emails Out of the Spam Folder
Reading Time: 7 minutes Internet Service Providers (ISPs) have been at war with spammers for years, and our inboxes are the battlegrounds. But in their epic battle to protect us from yet another weight loss or fake package delivery notice, one of the casualties of war are the emails that marketers send out to their customers….
How to Write Better Cyber Monday Emails
Reading Time: 6 minutes Move over, Black Friday, Cyber Monday is quickly climbing the ranks as the favorite holiday shopping event. In 2017, Cyber Monday beat out Black Friday in revenue by $1 billion in the U.S. Shoppers love snagging deals from the comfort of their couch, even more so now than years before. It’s like…