Reading Time: 5 minutes Due to the COVID-19 pandemic, businesses have had to change their marketing strategy. 2020 Email marketing strategies that were created at the beginning of 2020 have been tossed in the trash or put on the back burner, and marketing professionals are back at the drawing board. The chaos of the pandemic has…
The MailBakery Blog
5 Email Design Tips To Get Ahead of Your Competition
Reading Time: 5 minutes Marketing is a continually evolving part of every business. Email marketing, in particular, is a part of your marketing strategy that changes quickly, and if you’re not up to date on the latest trends, you fall behind your competitors. With some email design tips, you could get ahead of your competition. …
7 Email Design Mistakes Your Readers Hate
Reading Time: 5 minutes Picture this: You are an email marketing manager and by the end of the day, you have to give a report to your boss on your latest email marketing campaign analytics. You notice that open rates are good, but engagement rates and click-through rates are low. You’re probably wondering why your emails…
Common Email Automation Mistakes to Avoid
Reading Time: 6 minutes Everyone makes mistakes. After all, no one is perfect. Email marketing mistakes are very common but, unfortunately, a marketing mistake can cause catastrophic results. Have you ever noticed a typo in an email from a brand? Or maybe even on social media. It happens. But a typo and small errors in marketing…
6 Insanely Powerful Email Automation Tools
Reading Time: 4 minutes In today’s super high-speed / low-drag world no one’s got time to manually send emails to hundreds or thousands of customers. With the help of email automation tools, you can consider your internal team magnified a hundred-fold. Email automation also certainly isn’t new but with these whiz-bang widgets, and cool guy tools,…
What Is Email Automation and Why Does It Matter?
Reading Time: 5 minutes You have heard about email automation but never used it or didn’t have the time to look at it? Today, we’re going to explain to you what it is and where you can use it. Here’s what we gonna cover today: What Is Email Automation? The Benefits of Email Automation How To…
Why Design Matters
Reading Time: 5 minutes Email marketing remains one of the most powerful marketing tools out there. For every dollar spent, you can expect to earn $40 of revenue on average. As email marketing continues to remain the most effective marketing channel, it’s important we dig down deep into every detail. One of the most critical pieces of email…
Our Favorite Email Designs For Summer
Reading Time: 5 minutes Summer is officially here and with that being said, people are stepping away from their computers and phones to enjoy the beautiful outdoors! This means that the emails you send must quickly capture the attention of your readers. Capturing the attention of your readers has always been important, but especially during the…
How to Create Visually Appealing Emails
Reading Time: 5 minutes Email marketing is used to build strong relationships with consumers and to boost brand awareness. With a good email marketing strategy your brand can stay fresh in your customers mind’s so when it’s time for them to make a purchase, you are the first brand they turn to. A strong email newsletter…
Best B2B Email Marketing Practices
Reading Time: 5 minutes In the ever-changing world of marketing, there are always new ways to connect with your B2B customers. Social media channels are becoming more and more advanced every day, helping companies to engage with their B2B customers. In this ever-changing world, one thing remains true: Email marketing still remains the most powerful marketing…