The MailBakery Blog

Reading Time: 5 minutes We know that most brands strive to shine with unique email designs in order to impress their audiences. However, not all recipients are able to enjoy a glamorous design. Moreover, some might not even understand your message. This is why email accessibility is crucial for today’s email marketing campaigns. If your email isn’t…

Reading Time: 3 minutes You’ve completed a successful email marketing campaign, and now your landing page is receiving many new visitors. But is your email landing page optimized for conversions? Don’t squander your success with a subpar landing page, follow these six tips to get more conversions on your email landing page. 1. Know Who You’re…

Reading Time: 5 minutes Every now and again, someone comes and declares the death of email, which, frankly, is ridiculous. First of all, nothing better has come along that can replace it. Second, its ROI is a whopping 4000%, which cannot be said for any other type of marketing. Yes, it even leaves social media marketing…

Reading Time: 4 minutes Your marketing strategies shouldn’t stop attracting customers. The real marketing starts when you have to retain them. A large percentage of a company’s sales is taken from profit derived from loyal customers. This is why it’s crucial for a company to exert great effort into customer retention. What is customer retention? Customer…

Reading Time: 4 minutes Although one of the oldest channels of digital promotion, email marketing is far away from becoming obsolete. On the contrary, marketers are constantly creating new ways to enrich email campaigns, so now they use emojis to make the messages look more appealing. An emoji is any of various small images, symbols, or icons…

Reading Time: 5 minutes One of the most popular marketing techniques is using B2B lead generation emails. For a long time, we’ve been using emails to communicate with one another and also as effective marketing tools. Besides, it’s not surprising that a good number of businesses across the world use emails to increase demand. It’s not…

Reading Time: 3 minutes Email is an old form of communication, they said. Some even declared it dead. However, the power of emails for marketing never really faded, and it emerged as a legitimate marketing tool in the recent years. Listen to this data on email marketing provided by Forbes: Email has an average return on…

Reading Time: 4 minutes Did you ever struggle to write a compelling marketing email only to find that it doesn’t get replied after? Many of us had been there at a certain point of our marketing career. But what if you knew that you can make your emails more interesting and persuasive as well? Would you do…

Reading Time: 4 minutes Email code comes with a lot of restrictions, unfortunately. The rules for HTML for email have not been standardized across email clients, yet. This puts a limit on the creativity and techniques email designers and developers use. Moreover, every template needs to be tested on all email clients upon sending just to make…