The MailBakery Blog

Reading Time: 4 minutes Although one of the oldest channels of digital promotion, email marketing is far away from becoming obsolete. On the contrary, marketers are constantly creating new ways to enrich email campaigns, so now they use emojis to make the messages look more appealing. An emoji is any of various small images, symbols, or icons…

Reading Time: 5 minutes One of the most popular marketing techniques is using B2B lead generation emails. For a long time, we’ve been using emails to communicate with one another and also as effective marketing tools. Besides, it’s not surprising that a good number of businesses across the world use emails to increase demand. It’s not…

Reading Time: 3 minutes Email is an old form of communication, they said. Some even declared it dead. However, the power of emails for marketing never really faded, and it emerged as a legitimate marketing tool in the recent years. Listen to this data on email marketing provided by Forbes: Email has an average return on…

Reading Time: 4 minutes Did you ever struggle to write a compelling marketing email only to find that it doesn’t get replied after? Many of us had been there at a certain point of our marketing career. But what if you knew that you can make your emails more interesting and persuasive as well? Would you do…

Reading Time: 4 minutes Email code comes with a lot of restrictions, unfortunately. The rules for HTML for email have not been standardized across email clients, yet. This puts a limit on the creativity and techniques email designers and developers use. Moreover, every template needs to be tested on all email clients upon sending just to make…

Reading Time: 5 minutes Email marketing has proved to be one of the most effective communication channels that businesses leverage in order to develop strong, long-lasting relationships with their customers. Every marketer, small business owner, or online entrepreneur must take advantage of his email list in order to improve the performance of his operations. However, like…

Reading Time: 4 minutes Transactional emails are not usually a part of a marketing team’s arsenal. Emails sent as part of a user’s registration process or order confirmation are viewed as legal compliance and not really seen as a platform to market your business. Yet, there is a lot of merit in using transactional emails for…

Reading Time: 3 minutes All those people out there who are trying to increase their sales, make people click on their ads, and just improve conversion rate from their emails should know about the few main things about the how their email copywriting game can be improved. This article is going to do just that, let’s…

Reading Time: 4 minutes Part of creating the perfect creative content marketing plan involves analyzing trends and embarking on an email campaign that guarantees your brand will be on the forefront of your audience’s mind. When snail mail was the norm, receiving a single email used to send a surge of adrenaline through our bodies. Nowadays,…