Reading Time: 5 minutes Much like meeting someone new, first impressions can make a big difference in email marketing. In this day and age of ever changing technology and social media, capturing the people’s attention, and more importantly keeping it, can be quite challenging. You’ve managed to win them over as a subscriber, but there is…
The MailBakery Blog
How Your Email Campaigns Can Benefit from A/B Testing
Reading Time: 4 minutes If you are a marketing expert or running your own online business, you probably already know that your email list is worth its weight in gold. However, while having lots of subscribers is great, it’s only half the battle, because you still want people to open your emails, click through, and most…
9 Need-to-Know Tips to Proofread Emails Like a Professional
Reading Time: 3 minutes Ask any writer, and they’ll all tell you that they’re least favourite part of writing is proofreading. After all, you’re only going over the content you’ve already written with the aim of criticising the mistakes that you’ve made. However, when it comes to writing emails, clear and precise communication is essential which…
HTML Email Design: 10 Golden Rules You Should Follow
Reading Time: 5 minutes HTML email design gives you the freedom to experiment. It also increases your chances to get noticed with an attention-grabbing email design. People love visuals, indeed. So, if you bet on HTML email design, you will certainly make your campaigns look more attractive. While you escape the boring text-only messages, there are…
25+ Beautifully Designed Transactional Emails for Inspiration
Reading Time: 4 minutes Transactional emails are often confused with email messages containing information about purchases and orders. Such emails might be transactional indeed but this is not what is meant by the term. Transactional emails are those automated email which get triggered by a certain action such as: When a user signs up, they receive…
25 Email Marketing Tips That Boost Your Online Engagement
Reading Time: 5 minutes If you don’t consider email marketing to be an important part of your strategy, you are definitely missing a lot of opportunities. Creating an email list and marketing your products/services through it is probably the best thing you can do for your company’s growth. Email marketing is one of the most effective…
How to Write Click-Worthy Email Subject Lines
Reading Time: 5 minutes Picture it: you’re writing an important email, and it’s going to send tons of people to your blog or website with a simple click. You’ve carefully considered each component ahead of time. It includes clean and readable text, and it features a bold graphic to draw the recipient’s attention. The message itself…
Email Width and Height & What to Include Above the Fold
Reading Time: 4 minutes Email width and height have been a subject of debates for many years now. Probably no one would argue that web development has evolved rapidly throughout the course of the last decade. In contrast, not much has changed in the world of email marketing. This naturally, puts a limit on email design…
10 Reliable Transactional Email Service Providers for 2017
Reading Time: 5 minutes Transactional emails are an essential part of every email marketer’s arsenal. These are the type of emails that get triggered by a certain action made by the user such as account creation, password reset, notifications for profile activity, etc. Transactional emails are usually expected and this is why they generate high open…
eCommerce Email Template Design: 6 Essential Elements
Reading Time: 4 minutes The eCommerce email template designs are a huge part of any brand’s email marketing. Besides the obligatory elements such as a subject line, a preview text, a header and a footer, the eCommerce email template design differentiates from other campaigns with a few must-have elements. We’ve outlined the 6 most important traits…