Reading Time: 4 minutes No matter if you are an email developer, a marketer, a business owner, or an enthusiast who has ever heard of email testing, you’ve probably heard of Litmus – the leader among email testing software. Before stepping into what Litmus email testing is, let’s cover the basics first. Why is email testing important?…
The MailBakery Blog
Email Marketing Campaign Strategy: 8 Smart Tactics for High ROI
Reading Time: 4 minutes Is your email marketing campaign strategy not delivering the desired results? Today we’ll share with you 8 valuable tactics and plenty of tips that will help you shape your own email marketing campaign strategy with a high ROI. All of these tactics are based on real-life cases and they are proven to deliver results. Time…
Building Successful Email Marketing in 10 Steps: Beginner’s Guide
Reading Time: 7 minutes Want to build a successful email marketing but don’t know where to start? First impression matters and we are pretty sure that you want to get off on the right foot with your future subscribers. In this article we’ve outlined the 10 steps of putting the foundations and developing a strong, successful email marketing…
6 Popular Email Marketing Trends 2017: Expectations Vs Reality
Reading Time: 4 minutes The stakes for email marketing trends 2017 were set high by experts in the industry. Marketers have been predicting this year’s email marketing innovations since the last quarter of 2016. It was expected that this year would be big… real big for email marketing. With billions of emails sent and received daily (and…
50+ Email Marketing Campaign Ideas You Can Start Realizing Today
Reading Time: 8 minutes Have shortage of email marketing campaign ideas? Have a huge email database but can’t think of anything to send? We’ve got your back. In today’s post we will offer you over 50 email marketing campaign ideas that you can start realizing right now! Moreover, all of these ideas are tested and proven to generate results. So,…
25 Brilliant Email Marketing Campaign Examples From the Pros
Reading Time: 8 minutes Planning an email marketing campaign? We’ve put together 25 email marketing campaign examples that will surely inspire you for your own. Crafted by talented email marketing gurus, a lot of thought was put into these templates to turn them into result-generating machines. We’ve highlighted the strength of each campaign and we hope…
Email Design Inspiration: Top 10 Sources for Top Inspiration
Reading Time: 4 minutes Seek some fresh email design inspiration? We have put together 10 of the best web resources from which you can draw inspiration right now. All of these websites, platforms and galleries are devoted to visual design, whether web design in general, or email design inspiration in particular. Created with the mission to trigger…
HTML Email Templates – Best Places to Find Them
Reading Time: 4 minutes The HTML Email Templates are essential for your email marketing. Once your client opens your email it is up to the quality of code (will the email render correctly), design (will the email look great) and copy (will the email sound right) to sell what you offer – products, services or influence….
Email List Segmentation Best Practices For High Open Rate
Reading Time: 5 minutes Want to learn more about email list segmentation best practices? In today’s post we will show what criteria to apply when segmenting your audience database in order create more effective marketing campaigns. When we speak of email marketing, sending generic emails to everyone on your email database may not only lower your chances of conversions but may even…
How To Collect Email Addresses Fast and Easily: 26 Proven Ways
Reading Time: 5 minutes Putting together your email list is the mandatory step One in every email marketing campaign. Obviously, you can’t progress with your email marketing if you don’t have a sustainable ways and methods to collect email addresses. This post will show you 26 quick and easy ways to collect email addresses for your email…