Reading Time: 4 minutes Having an effective call to action is essential part of any email marketing campaign. After reading your email, your subscribers should have a clear idea what to do next. Big, well positioned call to action, featuring the right copy will help them decide. Your call to action button consists of two elements: design and copy. Both…
The MailBakery Blog
25 Excellent Examples of Transactional HTML Emails
Reading Time: 4 minutes If you run a website or a blog, chances are you are using transactional emails to notify your users when they sign up for your service, place an order or to remind them for abandoned cart. The transactional emails are different from standard marketing emails in terms of both content and design. So, to help…
10 Ways To Successfully Increase Your Email Open Rates
Reading Time: 6 minutes The email open rate is one of the most important metrics for every email marketer. If you are running email marketing campaigns and you don’t even have your emails opened, that is a big problem. All the energy and time spent on preparing your email marketing campaigns goes in vain, if no one reads your…
Email Marketing vs Social Media: Is There a Winner?
Reading Time: 4 minutes If you are a marketing person you have probably already asked yourself which marketing channel is worth your efforts more – email marketing or social media. With this article we will try to help you make up your mind. We will compare the strengths and weaknesses of each approach and will try to…
The MailBakery Comics Issue #6 – April Fool’s Day
Reading Time: < 1 minute It is April and our dear friends Mail and Bakey show no lack of imagination when it comes to tricking each other. Although most of their pranks are just harmless, little tricks some of them might be pretty frustrating. When they finally meet at the end of the day and prank each other…
The 6 Best Practices for Responsive HTML Email Design
Reading Time: 3 minutes Today more than half of all emails are read on mobile and this is a trend that will continue to grow. Along with that mobile users are quite picky and at least half of them will close or even delete an email that isn’t properly optimized for mobile. To avoid losing clients on mobile…
The MailBakery Comics Issue #5 – A Rainy Adventure
Reading Time: < 1 minute With seasons changing, our two brave heroes are facing yet another challenge from the Mother Nature. The lack of preparation is compensated by their quick creativity, which help them save the day. And what a day it was… wet wet wet.
25 Excellent Examples of GIF Animations in Email Marketing: The Sequel
Reading Time: 8 minutes Ever since our first collection of gif images in email templates came out, we’ve been witnessing a huge interest and buzz about it. It turned out – creative animation effects in designs are a great inspiration booster for many of us. Having that in mind, there was nothing left for us to do,…
21 Creative Examples of Illustration Graphics Used in Email Newsletter Designs
Reading Time: 5 minutes Email newsletters are a great way for building your relationship with subscribers. If they’re interesting and creative enough, they will make subscribers come back to your website. This is why your email needs to capture the attention of the reader right away to avoid being deleted or never be read. A good…
The MailBakery Comics Issue #4 – A Winter Story
Reading Time: < 1 minute It is a cold, January day and Mail needs to go out and collect some woods for the fire, but finds himself caught in a winter storm. No worries though. Bakey won’t leave her friend out alone in the blizzard for too long.