Reading Time: 5 minutes Have you noticed a decline in your email open rates? Are fewer customers clicking through your emails? Have you seen a drop in sales? If you notice any of these, it’s easy to get discouraged. You may be wondering what you are doing wrong or if email marketing is still worthwhile in…
The MailBakery Blog
Timing is everything: When to send your marketing emails
Reading Time: 4 minutes Back in the day, there were a lot fewer options for getting your advertisements in front of your target audience. Sure you could pay for a tv ad or radio spot but demographics for viewership weren’t anywhere near as focused as they are today. Even worse, what if you had the perfect…
7 Ways to Use Email Marketing to Stay Relevant in 2020
Reading Time: 5 minutes We have all been there: refreshing our email inboxes to check if the email we have been waiting for has arrived. Maybe it was some good news you were expecting or a discount code to a sale from your favorite retailer. This is recognized as wanted emails. On the other hand, we…
6 Beautiful Email Designs You’ll Want To Copy For Your Next Campaign
Reading Time: 5 minutes It wasn’t but just a few years ago that email design took a turn for the best. Think back to the day that brands first started using email to connect with consumers. Email design was bland as can be but in 2020 things have significantly changed! For us email design guru’s, this…
12 Types of Emails You Need to Send To Your Lists
Reading Time: 5 minutes Keeping an email subscription list active is all about what you send. Make it an ad every time, and your emails will get the same attention you give that banner on the side of your favorite social media page (if you haven’t noticed what those ads are about – there you go!)…
Email Marketing Pro Tip: It All Starts with a Welcome Email
Reading Time: 5 minutes When someone signs up for your emails, it’s an opportunity to make a great first impression…or even better – A SALE! While email marketing has its ups and downs, email marketing remains one of the most cost-effective marketing methods, if done correctly. On the downside, email recipients have the choice to opt-out…
Clever ways to use a CTA in your email marketing campaign that will drive clicks
Reading Time: 5 minutes There are quite a few elements to an email marketing campaign. One of those elements, perhaps the most critical component of the email, is the call to action statement (CTA Statement, or CTA.) A call to action statement is a button that grabs your reader’s attention and encourages them to take action….
Features your emails must have to convert in 2020
Reading Time: 5 minutes Whether email marketing is new to you, or you have been utilizing email marketing as a significant part of your marketing strategy for quite some time, everyone shares the common goal of having your emails convert to sales this year. With nearly 4 billion email users in 2020, your chances of converting…
How Email Marketing Will Change in 2020
Reading Time: 5 minutes Step back into time to 2010, a decade ago. Can you remember how you used email? Chances are, email was used mostly for professional purposes, and you were just starting to see your email evolving to be used for numerous activities. Fast forward to today, 2020, a decade later, and what don’t…
How to Use A/B Testing to Refresh Your Email Marketing in the New Year
Reading Time: 5 minutes If you are not utilizing email marketing, you are missing out on a great opportunity. Email marketing is so effective because you are sending out messages to a pre-qualified group of people. Whether you got their email address because they signed up for your list in-store, or they visited your website and…