Reading Time: 5 minutes The B2B sales cycle is often longer than a B2C cycle, which means it sometimes requires more patience, skill, and strategy to increase B2B sales. One such method that has successfully increased leads and, ultimately, sales is email marketing. It is praised as one of the most powerful and results-driven marketing channels…
The MailBakery Blog
8 Automated Email Marketing Messages You Should Be Using
Reading Time: 7 minutes Email marketing is the favorite marketing strategy among consumers and companies alike, but did you know the power and reach of your email marketing campaigns grow when you incorporate automation into your strategy? More powerful than sending out emails manually, that’s for sure. Just imagine how time-consuming it would be for your…
Best B2B Email Marketing Practices
Reading Time: 5 minutes In the ever-changing world of marketing, there are always new ways to connect with your B2B customers. Social media channels are becoming more and more advanced every day, helping companies to engage with their B2B customers. In this ever-changing world, one thing remains true: Email marketing still remains the most powerful marketing…
The Anatomy of a Successful Marketing Email
Reading Time: 5 minutes Email is the oldest form of digital marketing, but don’t think its enhanced age makes it any less valid or powerful. Still today, 66% of consumers surveyed purchased something because of a marketing email. That alone proves that email marketing is still a highly effective means of reaching out to your customers….
9 best email marketing services you need to convert a B2B client
Reading Time: 5 minutes We decided to offer up this blog topic in two ways because there are certain variables with business to business (B2B) marketing that exist that use marketing in different ways. Two kinds of email lists in play One list serves as hoarding of contacts. The list may generate contacts from the use…
21 High-Performing B2B Email Marketing Examples to “Steal” Ideas From
Reading Time: 6 minutes Struggling with low-performing B2B email marketing campaigns? We’ve got you covered with 21 business boosting B2B email marketing examples from the pros in the field. B2B email marketing is definitely on the top of its game as the most preferred channel for written communication between businesses for years now. In 2017 you…