Reading Time: 7 minutes Internet Service Providers (ISPs) have been at war with spammers for years, and our inboxes are the battlegrounds. But in their epic battle to protect us from yet another weight loss or fake package delivery notice, one of the casualties of war are the emails that marketers send out to their customers….
The MailBakery Blog
How to Write Better Cyber Monday Emails
Reading Time: 6 minutes Move over, Black Friday, Cyber Monday is quickly climbing the ranks as the favorite holiday shopping event. In 2017, Cyber Monday beat out Black Friday in revenue by $1 billion in the U.S. Shoppers love snagging deals from the comfort of their couch, even more so now than years before. It’s like…
13 Awesome Black Friday Email Marketing Examples
Reading Time: 6 minutes The holiday shopping season is quickly approaching, and there’s no better time to unleash your creativity! You’re up against tons of competition during the Black Friday holiday season. Every brick and mortar, mom and pop, online shop, and eCommerce shop is vying for shopper attention and trying to show why you should…
8 Automated Email Marketing Messages You Should Be Using
Reading Time: 7 minutes Email marketing is the favorite marketing strategy among consumers and companies alike, but did you know the power and reach of your email marketing campaigns grow when you incorporate automation into your strategy? More powerful than sending out emails manually, that’s for sure. Just imagine how time-consuming it would be for your…
5 Email Marketing Trend Predictions for 2021
Reading Time: 5 minutes Email marketing is a lead gathering tool that shows no signs of going anywhere anytime soon. In fact, a report from Statista shares that in 2019, the total number of business and consumer emails received was 293.6 billion, and that number is expected to reach 347.3 billion by the end of 2022….
6 Ways Email Marketing Can Amplify Your SEO Results
Reading Time: 5 minutes Now, we know that marketing emails don’t directly affect your SEO results, but they can influence and amplify them for sure! Approximately 51 percent of people discover new websites through emails, so why not use your emails to boost your on-page time, bounce rate, and overall SEO rank while leveraging your subscriber…
26 Frightfully Fun Halloween Email Examples: Inspiration for Halloween Email Campaigns
Reading Time: 8 minutes Halloween is upon us! And email marketing and Halloween are like a match made in the spirit realm. It’s one of the few times of year that companies get to unleash their creativity and find innovative ways to express themselves and garner engagement from subscribers. It’s a family-friendly holiday that’s unlike Thanksgiving…
Tips for Writing Better Email Marketing Copy
Reading Time: 5 minutes Capturing a customer’s attention is hard. You dedicate hours of time and creative energy to trying to create the perfect email, only for your customer to discard your email and click-through rate tanks. What if you could write an email marketing copy that was not only clean, clever, and captivating, but also…
7 Tips for Keeping Your Email Marketing on Point
Reading Time: 5 minutes Email marketing is one of the most successful and impactful parts of marketing. Think about it, with the right words, imagery, and timing an email can change a life, influence a purchase, or provide resources. The trouble is keeping your emails in line with the newest trends and industry standards. Look no…
How Does Email Marketing Help Grow Your Business?
Reading Time: 5 minutes Email is a powerful communication channel. It has incredible reach, and it’s used by many. According to experts, more than 34 percent of people worldwide use email. That’s around 2.5 billion people. We can use emails to send more than a hello or send the occasional chain letter (remember those?). When used…