Reading Time: 6 minutes Mother’s Day is synonymous with giving back to the women of our lives, no matter if they’re mothers, grandmothers, aunts, or mother figures. This holiday is also an excellent opportunity for marketers to grow their revenue by helping their customers find the perfect gift through recommendations, discounts, gift guides, vouchers, etc. Keep…
The MailBakery Blog
Best Ways to Show Your Email Subscribers Appreciation
Reading Time: 5 minutes Every brand wants to grow its email subscriber list and customer base. They spend countless hours and resources trying to attract new subscribers when investing in current ones can be just as fruitful. How do you do this, you ask? By gaining customer loyalty. One of the top ways to earn your…
When is the Best Time to Send an Email?
Reading Time: 6 minutes “When is the best time to send an email?” The answer to this question is perhaps one of the most sought-after answers in the marketing industry. Yet, perfectly timing your email campaigns is as hard to master as mathematics. Ideally, you want to identify when people have the most mental capacity and…
14 Egg-Cellent Easter Email Examples
Reading Time: 7 minutes Spring is in the air, and you know what that means? Easter is just around the corner! Easter email campaigns are synonymous with spring, and many marketers can play into this with their strategies. Spring signifies new beginnings and countless possibilities. Although it’s not as big of a holiday as Christmas or…
7 Tips for Excellent Email Design
Reading Time: 5 minutes Having an excellent email design directly impacts your email’s success. An email marketing campaign is only as successful as you make it, so it’s worth investing in better design practices. Whether you’re sending welcome emails, weekly newsletters, or promotional emails, each aspect of your design should intrigue, engage, and convert. Thankfully, our…
10 Email Marketing Terms Every Marketer Should Know
Reading Time: 6 minutes Email marketing is a powerful and beneficial tool when properly implemented. And like any industry, there is a ton of jargon that comes with it. Whether you’re new to marketing or a seasoned veteran, these terms may confuse you at first. However, having the right tools in place can make things a…
6 Principles of Successful Email Marketing
Reading Time: 5 minutes Email marketing is by far the best marketing tool for businesses to invest in. It is a process that can be automated to welcome and nurture new subscribers and engage existing customers. Needless to say, when implemented correctly, email marketing can yield significant results for marketing teams; easily converting subscribers into buying…
14 Valentine’s Day Email Marketing Campaign Examples
Reading Time: 7 minutes Every year, more than $20 billion is spent on Valentine’s Day. Because of this, Valentine’s Day, like many other holidays marks the perfect time for marketing teams to spread their wings and experiment with creative ways to get subscribers feeling a little more festive. In using a valentine’s day email marketing campaign,…
How to Use Dark Mode to Create Successful Emails
Reading Time: 5 minutes Dark mode. It’s one of those buzzwords that popped up overnight. From beloved apps like Facebook, Twitter, and Instagram, to settings on mobile and computer operating systems; it’s everywhere! And dark mode is taking over our inboxes, too. You may have heard the term but are unsure what it is. Simply put,…
How to Increase B2B Sales with Email Marketing
Reading Time: 5 minutes The B2B sales cycle is often longer than a B2C cycle, which means it sometimes requires more patience, skill, and strategy to increase B2B sales. One such method that has successfully increased leads and, ultimately, sales is email marketing. It is praised as one of the most powerful and results-driven marketing channels…