Reading Time: 8 minutes Halloween is upon us! And email marketing and Halloween are like a match made in the spirit realm. It’s one of the few times of year that companies get to unleash their creativity and find innovative ways to express themselves and garner engagement from subscribers. It’s a family-friendly holiday that’s unlike Thanksgiving…
The MailBakery Blog
How to Deal with Common Email Marketing Mistakes
Reading Time: 6 minutes Creating email marketing campaigns can be an impactful way to reach potential and long-time customers, but one thing companies need to watch out for is email marketing mistakes. To err is to be human. We make mistakes. But with marketing emails, errors are experienced on a much grander scale, since there are…
Tips for Writing Better Email Marketing Copy
Reading Time: 5 minutes Capturing a customer’s attention is hard. You dedicate hours of time and creative energy to trying to create the perfect email, only for your customer to discard your email and click-through rate tanks. What if you could write an email marketing copy that was not only clean, clever, and captivating, but also…
7 Tips for Keeping Your Email Marketing on Point
Reading Time: 5 minutes Email marketing is one of the most successful and impactful parts of marketing. Think about it, with the right words, imagery, and timing an email can change a life, influence a purchase, or provide resources. The trouble is keeping your emails in line with the newest trends and industry standards. Look no…
How Does Email Marketing Help Grow Your Business?
Reading Time: 5 minutes Email is a powerful communication channel. It has incredible reach, and it’s used by many. According to experts, more than 34 percent of people worldwide use email. That’s around 2.5 billion people. We can use emails to send more than a hello or send the occasional chain letter (remember those?). When used…
8 Tips To Creating Visually Appealing Emails
Reading Time: 6 minutes Email marketing is one of the most successful ways to generate new leads and convert customers in the marketing business. However, getting customers to spend the time reading them is a challenge. The average person spends between 11 and 15 seconds reading an email, which means you have mere moments to capture…
Top Email Marketing Trends to Use in 2020
Reading Time: 5 minutes Remember when experts predicted that email as a method of communication was to be short-lived? Well, the joke’s on them. Email is not only a standard form of communication; it’s the preferred marketing channel for most businesses. As email marketing grows more powerful and continues to change, it may be tough to…
2020 Email Marketing Strategies: What Changes?
Reading Time: 5 minutes Due to the COVID-19 pandemic, businesses have had to change their marketing strategy. 2020 Email marketing strategies that were created at the beginning of 2020 have been tossed in the trash or put on the back burner, and marketing professionals are back at the drawing board. The chaos of the pandemic has…
5 Email Design Tips To Get Ahead of Your Competition
Reading Time: 5 minutes Marketing is a continually evolving part of every business. Email marketing, in particular, is a part of your marketing strategy that changes quickly, and if you’re not up to date on the latest trends, you fall behind your competitors. With some email design tips, you could get ahead of your competition. …
7 Email Design Mistakes Your Readers Hate
Reading Time: 5 minutes Picture this: You are an email marketing manager and by the end of the day, you have to give a report to your boss on your latest email marketing campaign analytics. You notice that open rates are good, but engagement rates and click-through rates are low. You’re probably wondering why your emails…